London (Special Correspondent): Amid the vibrant energy of the World Travel Market 2025 in London, Sardar Yasir Ilyas Khan, National Coordinator to the Prime Minister on Tourism, emerged as the defining voice of Pakistan\u2019s new tourism narrative \u2014 confident, forward-looking, and deeply rooted in the country\u2019s cultural and natural wealth.<\/p>\n\n\n\n
Sardar Yasir formally inaugurated the Pakistan Pavilion alongside Dr. Mohammad Faisal, Pakistan\u2019s High Commissioner to the United Kingdom, unveiling a striking showcase of the nation\u2019s landscapes, heritage, and hospitality.<\/p>\n\n\n\n
Leading a high-level delegation of provincial tourism officials, private sector leaders, and hospitality innovators, Sardar Yasir Ilyas Khan presented Pakistan as a destination ready to lead on the global tourism map.<\/p>\n\n\n\n
We are not just promoting destinations , we are building an experience economy,\u201d Khan remarked. \u201cFrom the mountains of Gilgit-Baltistan to the shores of Gwadar, Pakistan is where nature meets hospitality, and tradition meets opportunity.\u201d<\/p>\n\n\n\n
In meetings with global tourism ministers and international investors, Sardar Yasir Ilyas Khan outlined the government\u2019s long-term tourism vision, emphasizing sustainability, inclusivity, innovation, and a renewed commitment to public\u2013private partnerships.<\/p>\n\n\n\n
Tourism today is more than recreation,\u201d he said. \u201cIt is nation branding, it is soft power, and it is economic diplomacy and Pakistan is entering that global conversation with confidence and purpose.\u201d
Throughout the three-day exhibition, the Pakistan Pavilion stood out as one of the most engaging and dynamic attractions. International visitors, investors, and media outlets praised its immersive display of culture, music, cuisine, craftsmanship, and modern tourism initiatives.<\/p>\n\n\n\n
Observers noted that Pakistan\u2019s presentation this year reflected a shift in tone , from potential to performance, from participation to leadership.<\/p>\n\n\n\n
Under Sardar Yasir Ilyas Khan\u2019s stewardship, Pakistan\u2019s presence at WTM 2025 became more than symbolic , it was a declaration of intent: that Pakistan\u2019s story is no longer being told for it, but by it.
For too long, Pakistan\u2019s story has been written by others,\u201d Khan concluded. \u201cNow, we\u2019re telling it ourselves , with pride, purpose, and proof.<\/p>\n","protected":false},"excerpt":{"rendered":"
London (Special Correspondent): Amid the vibrant energy of the World Travel Market 2025 in London, Sardar Yasir Ilyas Khan, National Coordinator to the Prime Minister on Tourism, emerged as the defining voice of Pakistan\u2019s new tourism narrative \u2014 confident, forward-looking, and deeply rooted in the country\u2019s cultural and natural wealth. Sardar Yasir formally inaugurated the<\/p>\n","protected":false},"author":1,"featured_media":7172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,32,31],"tags":[],"class_list":{"0":"post-7167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-international","9":"category-national"},"_links":{"self":[{"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/posts\/7167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/comments?post=7167"}],"version-history":[{"count":2,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/posts\/7167\/revisions"}],"predecessor-version":[{"id":7173,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/posts\/7167\/revisions\/7173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/media\/7172"}],"wp:attachment":[{"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/media?parent=7167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/categories?post=7167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capitalnewspk.pk\/en\/wp-json\/wp\/v2\/tags?post=7167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}